WhatsApp Business is a great way to engage your customers and communicate with them in real time – for FREE!
Technology has become essential for brands that want to keep their customers coming back for more. No longer do physical and digital customer experiences exist in a strictly separate line. In today’s challenging climate, many small businesses can’t hire personal assistants or customer service teams to provide excellent customer service. Instant Messaging (IM) can help bridge this gap, offering a cost-effective solution that can take your customer service to the next level. And by “cost-effective,” we mean FREE!
In 2018, WhatsApp launched “WhatsApp Business” in the UK, an invaluable tool for small business owners, making effective customer interactions seamless. It’s user-friendly and provides powerful features like automation, sorting, and quick responses. Plus, it has the same user experience as the original WhatsApp Messenger, so you can still send messages and photos with ease. It’s free to download on Android and iOS devices, so you and your team can provide real-time support and prioritize your customers 24 hours a day, seven days a week!
Here are five ways WhatsApp Business can help boost your communication and engagement with your customers:
Form a personal connection with customers
WhatsApp is a great way to stay in touch with your loved ones. It’s an informal form of instant messaging that makes communication feel personal.
But did you know that you can also use WhatsApp to stay connected with your customers? WhatsApp Business is a formal way of communicating with customers, and it’s a great way to show that your business is in the same league as theirs.
So if you’re looking for a personal way to stay connected with your customers, WhatsApp Business might be the perfect solution.
Automate responses to customer queries
Manually replying to queries can be tiresome and time-consuming, so it’s no wonder that social media giants like Facebook and Instagram have introduced automated messages to answer frequently asked queries.
Have you ever felt overwhelmed by the number of ‘What products do you offer?’ messages you get?
Similarly, WhatsApp Business also allows businesses to set up quick responses to frequently asked questions using automated answering messages.
Take, for example, an automated welcome message. It’s a great way to make customers feel welcome and appreciated. Plus, it saves you time that you can use for more important tasks.
So if you’re tired of dealing with customer queries all the time, why not give automated messages a try?
Use WhatsApp to boost your marketing
WhatsApp is not only used for customer support, but it also serves as an effective marketing tool. It has a Broadcast Messaging feature that lets businesses send messages to multiple chats at once. This can be used to update customers on discounts, inform them of product availability, or provide any other relevant news. What’s great is that the message appears to the recipient as a private message, creating a personalized experience for them.
Offer better customer support
Have you ever delayed reading or responding to emails?
I have too.
Text messages over WhatsApp are faster and easier than emails, which can take hours or even days to complete.
Phone calls are also very time-consuming for both customer service teams and customers.
Studies show that 90% of people respond within 30 minutes on messaging apps, compared to just 17% for emails.
WhatsApp is an easy-to-use instant messaging app that can reduce response times and make customers happier, leading to more sales and better customer retention.
Meet your customers where they already are
With over 2 billion WhatsApp users, there’s a good chance a large portion of your customers are already on the platform.
More than 1.1 million messages are sent every second, and 175 million people message WhatsApp Business accounts daily.
Instead of taking the time and effort to move customers to a new communication channel, it’s easier to use an already established and popular messaging app.
When it comes to customer engagement, it’s essential to recognize the diverse profiles of your target audience and be aware that they may prefer different communication channels. To meet the needs of the majority, you should consider embracing an omnichannel communication strategy that includes phone calls, email, and instant messaging, rather than relying on communication siloes.
So, are you going to download WhatsApp Business now?…
The DC team
